It’s also starting to profoundly reshape organizations and markets. Generative AI has the potential to impact much more than just the task at hand. Where AI once focused on automation and routine tasks, it’s now shifting to augmentation, changing how people approach work, and is rapidly democratizing the technologies and specialized knowledge work that were once reserved for the highly trained or deep pocketed. What began as chatbots like ChatGPT and Bard has become a driving force in making technology more intuitive, intelligent and accessible to all. Technology that is more intuitive, both in design and its very nature, demonstrates more human-like intelligence, and is easy to integrate across every aspect of our lives.Ĭonsider the impact generative AI and transformer models are having on the world around us. Now, for the first time in history, there’s strong evidence to indicate that we are reversing course-not by moving away from technology, but rather by embracing a generation of technology that is more human. But even so, time and again we see and make decisions about our lives based on what is best for a machine rather than optimizing human potential. Granted, there have been efforts to create tools that are more ergonomic or easier to use. We have amazing navigational tools, but they still distract us from driving. Years of looking at screens can accelerate vision problems. Extended use of hand tools can lead to arthritis. Technology’s unhuman nature can also be its drawback. Machines helped us create, distribute, and listen to music. Cranes let us build skyscrapers and bridges. Automobiles expanded our freedom of mobility. It sounds counterintuitive: after all, wasn’t technology built by, and for, humans? Creating tools that expand our physical and cognitive abilities is so unique to humanity that some argue it defines us as a species.ĭespite this, the tools we build are often distinctly unhuman, filling gaps by doing and being what we couldn’t, and in the process radically transforming our lives. And their strategies are underpinned by one common thread – the technology is becoming more human. Early adopters and leading businesses have kick-started a race toward a new era of value and capability. In the coming years, businesses will have an increasingly powerful array of technologies at their disposal that will open new pathways to unleash greater human potential, productivity, and creativity.

Human by design: How AI unleashes the next level of human potential It’s time to make technology human by design.

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